( How to Set Up an Etsy Sticker Shop ) So you’re interested in starting an online sticker-selling venture, but you are not sure where to begin. The custom sticker market is a niche and growing industry with potential for vast profits if you know how to set things up in the right way - and in the right place.
In our previous blog post, ‘Selling Stickers on Etsy - Part 1’ - we discussed some of the basics of using Etsy as a platform to sell custom stickers. We looked at the best types of stickers to sell and how much money you could make, as well as a few other things to help you decide whether selling stickers on Etsy is the right move for you.
If you haven’t read the post, check it out here before coming back and diving into part 2.
Today, we’re going to take things a step further and talk about how to set up your Etsy sticker shop for maximum success and get started selling right away.
Setting up your Etsy store may seem like a daunting task at first, but it’s actually easy to do once you know how.
Just follow these steps and you’ll be good to go...
These are the basic steps to set up your shop. You can customize things afterward by adding your logo, an ‘about’ section, plus any returns info, etc.
Once you’re all set up, we recommend you list a good selection of stickers as soon as possible to get those shop ‘shelves’ filled up and looking as enticing as possible to your prospective customers.
One of the first things you need to decide before opening an Etsy sticker shop is what type(s) of custom stickers you will have for sale. In Part 1, we discussed various types that may work best depending on your budget, how much money you want to make, and how much time you have to dedicate to custom sticker creation.
You should definitely include at least one of these sticker types in your shop and aim to add more options as soon as you’re able. Once you get things going and start making a profit, you can begin adding more stickers to cater to a wider range of tastes.
There are a few key things to consider when it comes to custom sticker content. Your stickers should be unique, creative and convey your brand personality in some way. Otherwise, you’re going to end up with a ‘cookie-cutter’ looking shop that won't inspire much customer loyalty.
Take the time now to plan out your custom sticker content and make sure you’re happy with the selection before opening your shop.
In order for your product offering to be complete, you should consider offering die-cut, kiss-cut, and vinyl options, as well as different shapes and custom sizes.
Promoting your Etsy shop is a great way to get more traffic and increase sales. There are many ways to do this, but social media is one of the best - try some of these methods for starters:
Product reviews can make or break any online business and are a hugely important consideration for anyone wanting success as an Etsy shop owner. Generally, the more positive reviews your shop has, the better it will rank on Etsy’s internal search engine to help increase sales.
Reviews are also valuable because potential customers can read what other buyers thought about their experience before deciding whether or not they want to give you their business.
You can use the power of reviews to your advantage by offering free or discounted stickers in exchange for honest feedback about the product and service you provide.
Try to be proactive about collecting reviews - whenever you send out a new order of custom stickers, remember to send them with a note thanking the customer for their business and asking them to leave feedback.
Whenever you sell online, it’s always a good idea to upsell. This is where you recommend additional products that complement the custom stickers people are already buying - a great way to boost your profits on each sale.
Here are a few ways you can upsell to your customers:
We’ve covered a lot of ground already, but there are a few more tips we wanted to share before we sign off:
Hopefully, by now, you’re feeling confident that you can make some decent money by selling stickers on Etsy and how to get started. All that remains is to get your creativity flowing and start designing! If you want to get your Etsy business off to the best start, we offer a one-stop-shop for all your custom sticker printing, so feel free to get in touch to chat about how we can help you.