Selling stickers online is a great way to make money - whether you are looking to create a profitable side-hustle or something that you can scale into a full-time business. There are many platforms out there to market your wares, but one of the best options for selling stickers online is Etsy.
In this post, we’ll explore just what Etsy is and why you could consider it as a platform for your sticker selling venture. We’ll look at the best types of stickers to sell, how much money some people make, as well as a few other things you need to know to ultimately decide whether selling stickers on Etsy is the right move for you.
Before exploring why selling stickers is such a good fit for Etsy, let’s take a moment to go over exactly what it is.
Etsy is an online artisanal marketplace where you can sell all manner of goods. It initially started in 2005 as a niche platform for selling handmade crafts and vintage items, and in more recent years has expanded to allow the sale of manufactured goods.
With over 1.7 million active sellers and 28.6 million active buyers to date, the Etsy community is thriving, and it isn’t showing any signs of slowing down - the perfect place to get your stickers in front of plenty of people.
There are many different types of sellers on Etsy, from those selling handmade craft items like candles and jewelry to independent manufacturers looking for a platform to sell their physical products online. Digital products and printables have taken off on Etsy too, with many stores selling their own created designs as instant download files.
When it comes to selling stickers, some sellers have dedicated sticker shops and others offer stickers as part of their wider product range to maximize profits.
Etsy sticker shops are often independent businesses selling customized stickers that can be printed with different shapes and sizes to suit the clients' needs. Custom sticker shops can also be a great way for artists and designers to get their name out there too.
Everyone loves stickers when they’re well designed - people can decorate their notebooks, laptops, and all manner of other surfaces with their favorite emojis, designs, and quotes, so the market is huge.
There are also lots of small businesses and crafters who buy custom stickers through Etsy to use on their own products and packaging - whether they need wedding favors, party bags, themed items, or handmade gifts.
Kids are a big market too - think personalized or customized stickers for decorating school books, lunch boxes, or as special rewards and incentives at home or in the classroom. There’s no end to the many different types of stickers you can sell, so there’s you something for almost everyone.
There are lots of reasons to sell stickers on Etsy, but here are the main ones...
Of course, when you sell stickers on Etsy, you want to offer something your customers will want to buy. Customization can be a big part of the appeal, so think about what kinds of stickers your customers might be interested in, and do some research before you decide. You can also think about what types of people you want to sell to, or what type of niche designs you want to make from a creative standpoint, and find the right customer type for those designs.
The types of stickers you sell will depend entirely on the market you choose, but the most popular types are vinyl, kiss-cut, and die-cut custom shapes.
Customized stickers and die-cut vinyls are really popular for scrapbooking - people use them as embellishments, in photo albums, and even on their cards too.
You can also have great success selling generic stock designs on Etsy too - a simple round sticker with a cute saying or phrase on it can be popular, as well as fun, illustrated character stickers for kids.
Stickers featuring popular designs and quotes that customers know and love are always in demand and are a good bet for increasing sales.
As is often the case in life, how much money you can make all comes down to how much effort you want to put in.
Etsy sticker sellers can make a lot of money - but this is entirely dependent on how well they know the ins and outs of marketing their store, and the quality of the products they offer. If your stickers are good quality with unique designs, then there’s no reason why you can’t make a good side income from selling stickers on Etsy. It's not unheard of for sellers to be making thousands every month.
There are many things to think about when it comes to selling stickers on Etsy, and one of the biggest considerations when getting started is whether to make your own or use a professional.
Many Etsy sellers choose to make their own stickers to start with, but it can be time-consuming and tricky - particularly if you’re not familiar with the process. There can also be issues around printing your designs onto sticker paper in a way that looks professional enough for customers.
There are pros and cons for each option, and we’ll cover more in our next post. In most cases though, it will be better for you to outsource the printing of your stickers so that they are higher quality and more likely to sell.
Customized die-cut vinyls are notoriously expensive and time-consuming to produce - using an expert printer can help ensure that your product is of excellent quality while saving you both time and money.
There’s no end to the different types of stickers you can sell, and few limits to where your creative talents can take you. If you think you can make stickers that customers will love to buy, Etsy is a great way to bring your ideas to life. You don't need much in the way of capital or equipment, and with some dedication and marketing focus, you never know where your business might take you.
If you like the idea so far, remember to stay tuned for our next post where we’ll be going into more details to help you.
In the meantime, if you have any questions - let us know. We’re always here and happy to chat about all things stickers anytime!