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'Pimp My Ride': 5 Benefits of Vehicle Graphics for Small Business Owners

10/06/2021

What is the first thing that comes to mind when you think of a vehicle? If you are like most people, it's probably something about transportation. But have you ever thought about how your car or truck can be more than just a means of getting from point A to point B? Did you know that an advertisement on your vehicle can help grow your business and revenue?

In a recent study, OnePoll reported that the average American spends over 430 hours in their car every year, so why not take advantage of that captive audience and get your business noticed while driving?

Vehicle graphics can be a simple solution for small businesses who want to increase their visibility on the road and are an inexpensive way & get their business name or logo in front of potential customers 24/365. This advertising medium is an especially good option for local marketing and service oriented businesses, as it allows you to target potential customers as they run around town.

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Curious about the benefits of vehicle graphics? Here are just a few:

1. You Get Mobile Billboard at a Fraction of the Cost

Vehicle graphics allow businesses to get their name out there for much less than leasing a billboard ad for the month. They provide constant exposure in high traffic areas without having to pay monthly fees; you own your advertisement when it's on your car.

2. Increase Brand Awareness

Vehicle graphics allow you to highlight your unique selling proposition, which will help potential customers understand why they should choose you instead of your competition. They provide a platform for showing off what makes your business different from everyone else and can be updated easily to showcase new products, services, or special deals.

3. Easy to Apply and Remove

Vehicle graphics are easy to apply and remove, which means you can change your message as often as needed without causing damage to your paintwork or windows - giving you a way to keep your company image looking fresh and modern. This also means you can use vehicle graphics for short-term promotions or long-term branding efforts.

4. Get Attention and Stay Memorable in a Crowded Market

When vehicle graphics are designed well, they can attract attention and help you stand out. They come in many different forms, including vinyl decals that attach to the exterior and wrap-around windows. Vehicle graphics can also come in decals for your car or truck's back window, which typically involves a smaller design that is seen from behind.

Vehicle graphic designs are flexible enough to feature bold typography with strong colors or a sleek and simple design that showcases your brand name. You can be creative & reflect your business personality by using a customized look and feel.

5. An Affordable Option for Vehicle Branding

With vehicle graphics, you can choose from a range of different sized signs and decals to fit your unique needs and are much more affordable than purchasing a new car or truck with custom branding already attached. Vehicle graphics are also much cheaper than vinyl wrapping, in addition to being a more flexible solution.

And, while it’s a good idea to keep your signage up-to-date and change up the design on a fairly regular basis, vehicle graphics also last longer than you might think. If taken care of properly and the decals are applied well, they can withstand sunshine, rain, and most things in between and typically last upwards of five years.

If you are looking for a way to get more eyes on your business, then vehicle graphics should definitely be considered for any small business owner who wants an inexpensive marketing strategy for local customers.

You don't need to be a professional graphic designer or have an advertising budget to make your business stand out, vehicle graphics will help you do just that.

Have questions? Let us know.

We would love to chat with you about how we can create custom vehicle graphics that align with your branding goals and budget constraints. Contact our team and get started with vehicle graphics today.

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