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Using Stickers to Connect with Your Audience: The Ultimate Marketing Tool For Musicians and Festivals Everywhere

08/30/2021

If you're in the music industry, whether you're an artist, a promoter, an event organizer, or DJ, you know how important it is to connect with your audience and create a buzz around your brand. But in today's digital age, it can be difficult to break through the noise and reach your fans with an effective marketing campaign.

So how do you create that connection and sense of excitement for your fans or festival attendees?

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Stickers! Really??

You might think that's a bit of an old-school idea. Stickers might seem like an old-fashioned form of advertising, but that doesn’t make them any less effective. Sure, stickers have been used in marketing for decades, but there’s a reason for that - they work.

Why?

It's really simple...stickers are fun and people love them. It may sound crazy, but in an age of social media, screens, and ‘virtual’ friendships, there’s something about the tangible, physical nature of a simple sticker that can give people a sense of belonging and connection to a brand, a cause or an event.

The idea of using a sticker is simple: it creates instant recognition among your fans, followers, and the general public. It's a super low-cost marketing tool that can be applied to basically anything: water bottles, laptops, backpacks, instrument cases, clothes, cars - you name it. It's a fun, creative, and inexpensive way to connect with fans and spread your message - when your fans put your stickers on their gear, everywhere they go they are essentially advertising your brand for you.

Sounds good right?

Stickers can be given away as handouts, sent in the mail as a gift for a virtual concert, or even sold in packs or collections. There's no end to how creative you can be, but if you're not sure what to do with stickers or how they can help you in your promotional strategy, here are some ideas for creative ways they can be used to help you connect with your audience and get that buzz going...

Artists / Bands / DJ's

Sticker packs make awesome promotional tools for bands or DJs because they're the perfect mix of branded marketing, freebies and swag - people love collecting stickers - and it's even better when they're free and related to music they like.

Stickers can be used as promotional material for your new EP release, downloads, streaming event, or just as simple thank you gifts for loyal fans - they’re the ultimate tool for getting you noticed.

They're a form of instant memorabilia and they're great for creating excitement around your next music release or tour. How about sending them to fans in advance of an upcoming gig?

You can get creative with the design of your sticker pack too - if you create new sticker designs for your latest album or concert, fans will want to collect your sticker set like they would any form of memorabilia. Believe it or not, when there have been lots of creative designs, we've also seen fans use them as trading cards.

Don't forget to use the stickers yourself. You can't expect other people to get excited and promote your brand if you're not doing it yourself. If you're performing, or out and about in public, put stickers in strategic places so that people will take pictures with you and share them online - think about using these photos as an opportunity to sell more merch.

Use them to decorate your instruments, gear cases, DJ booth...wherever people will see them and recognize your brand.

And remember, people love to get a little extra surprise when they buy something, so it's a great idea to include a sticker as a freebie gift with every purchase on your website, online store, or merch table.

Music Festivals

As well as being an effective promotional tool for musicians or event organizers, stickers make awesome freebies for music festivals because they create a sense of belonging among attendees who all wear the same cool sticker on their clothing or even their face (!).

You can even ask attendees to tweet your festival in advance and get a sticker in exchange.

The best thing about stickers? They're low-cost, but they can pack an enormous punch when it comes to marketing for festivals or events with limited advertising budgets. They can be handed out randomly, as part of the official swag bag given away with tickets, or sold after gigs.

These are just a few ideas to spark your creativity when it comes to using stickers to promote your music or festival. They really are the ultimate low-cost marketing tool for musician's everywhere, and if you've never given them a chance, now is the time to give it some serious consideration. Contact us so we can chat about your project and make it as unique as your music, we'd love to help

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